Driving targeted traffic is one the major concerns for an e-commerce website especially when it is relatively new. The methods to drive traffic to a website vary according to the goals and nature of your website. The goal of an e-commerce website is to get the visitor to place an order whereas the objective of a content based website is mainly to get more subscribers.
Today, we are going to discuss about e-commerce website only as the methods to get traffic vary tremendously.
Marketing Objectives for an E-commerce Website
Following are four objectives for an e-commerce website.
- Brand Recognition: Getting your brand recognized is an important aspect especially if you crawled in recently in the market.
- Generating Leads: Getting targeted traffic that are interested in what you sell.
- Conversion: Converting targeted traffic so that the potential customers end up buying your products.
- Retention: Making your customers repeat the orders and retaining them to your business alone in the industry.
There are various marketing methods that can be used to generate traffic to e-commerce website. The following table will give you a an understanding as to which method works best for a particular objective.
Marketing Methods for an E-commerce Website
Following are some successful marketing methods to generate traffic to e-commerce website.
PPC (Pay Per Click)
PPC is referred to search engine marketing. Since Google dominates the market share in all search engines hence Google Ads is the most common of PPC platforms. Google continues to improve their ads delivery for maximizing results which makes it a great advertising platform.
SEO (Search Engine Optimization)
Make sure to get your e-commerce website optimized for search engines. Ranking well in the search engines is one of the best organic ways to get floods of targeted traffic and that for free as well. So you don’t want to miss out on SEO.
Even though the conversion rate of displaying ads is not as good as other methods but it surely gives a boost to brand awareness. Displaying your banner ads will get your brand known and eventually people will start recognizing it.
It is one of the most effective ways to get targeted leads, conversion and brand awareness for an e-commerce website. Make sure to optimize you Facebook Ads properly to get the most out of your spending budget.
It has been and still is one of the most powerful marketing method. A good email marketing campaign can generate loads of traffic and conversions to your e-commerce website.
There are number of well reputed affiliate programs that can be used to increase your conversions. If you have a well built landing page it can be a great marketing method for e-commerce business.
This applies to get maximum out of your local customers. Printing flyers, banners and using print and electronic media to promote your business through ads can do wonders.