360-degree Digital Marketing

Welcome to my
STEP-UP Programme

Through my 360-degree approach I will guide, improve upon and take your business to the next level.
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It's simple! Me and my team will work with you until we get the job done.

How we'll make an impact?

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All forms of Google advertising covered. Whether it be for driving traffic or conversions. We'll make it happen.

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Identifying key business components, value propositions, customer personas and formulating buyer journeys.

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Developing a strategy that's tailored to your audience and creating & distributing content for high engagement.

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All the traffic in the world means nothing if it's not converting. We'll use advanced A/B & multi-variate testing.

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Aligning your SEO with content marketing strategy to get 10x results. Driving targeted traffic to your website.

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Finding out what your competitors are doing right and what are the low hanging opportunities available to grasp.

Farhan Majid

Client Profile - My Best Fit

Who is best suited for Digital Marketing Programme?

I serve clients of all sizes. However, I am particularly well suited to help clients of this type:

Startups & Growth Stage Businesses

My services are aimed at startups & growth-stage businesses who are willing to go an extra mile.

Result-Driven & Goal Oriented

I tend to work best with companies who are result-driven and interested in setting realistic goals and meeting objectives.

Skeptical but Willing

Most of my clients have already tried or worked with agencies which couldn’t deliver. This creates a ‘healthy skepticism’. I thrive on this … as long as it hasn’t killed your faith completely.

Aggressive Goals

The more aggressive you are with your goals, the more excited I get. It’s fun to work with companies that want to dominate the market.

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I get it. Most of our clients started "smaller".

I can help you develop a strategy that allows you to grow without causing you to spend more than you're comfortable with.
A great solution is one that helps you achieve your goals WITHOUT causing you "budget distress"!
Let's start small. See some results. Once we see that this is working and we've made some money, we can look at stepping up to a bigger budget down the road.

- Nearly Every Client I Had

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Digital Marketing Strategy

I specialize in helping new brands set up and get teams off the ground who are “new to digital”. My consultancy includes working with you closely to create a digital marketing plan based on most-rewarding online marketing channels in your space.

I’ll work with you to get the right tools in place to execute the digital marketing strategy. Then I continue to support you throughout until you hit the home run.

  • Exploration & Assessment
    Researching to identify existing gaps in the digital marketing strategy.
  • Strategy Documentation
    Creation of comprehensive digital marketing plan providing framework for tactical execution plan.
  • Execution Plan
    The initial game plan, organized by channel, for how and where to kick off your digital marketing efforts.

Email Marketing

Email marketing is much more than just sending out emails. I help you create an email marketing strategy which helps you solve common problems like low open rates, low click-through-rates and lack of conversions. 

The objective is to help you speed up your sales cycle by moving your prospects from one phase to another. 

  • Email Marketing Strategy
    Audit of your email client (Mailchimp, AWeber, Get Response etc) and presenting recommendations to improve.  
  • Email Automation
    Creating email automation to keep your prospects and users engaged throughout their journey. 
  • Building Engaging Emails
    Building email templates and implementing best practices. 
  • Delivery & Tracking 
    Executing periodic email marketing campaigns, tracking and optimizing for performance.  
  • List Grouping & Segmentation
    Includes cleaning and segmenting audiences for drip emails. 

Conversion Rate Optimization

Optimizing your conversion rate is an essential part of digital marketing journey and ensures there’s no leakage or friction in user journey.

Having your visitors perform a desired action once they land on the your web pages is the driving force behind increased revenue.

  • Initial Website/CRO Audit
    Complete website and sales funnel audit with suggestions and recommendations.
  • Heatmaps and Visitor Recordings
    Setting up and optimizing heatmaps with visitor recordings. Analyze how your visitors behave.
  • Conversion Tracking Set Up
    Setting up end-to-end conversion tracking.
  • Conversion Rate Tracking
    Helping you calculate current actual conversion rates to iterate against.
  • Goal Funnels & Analytics
    Setting up goal funnels. See from where your visitors are dropping off and what needs to be fixed.  
  • A/B & Multi-variate Testing
    Perform A/B and multi-variate tests on top landing pages to optimize landing page performance. 

Content Marketing

From an email that you send out, to creating a video, to writing a blog piece or even interacting with your customers on social media platforms – everything is content.

Research shows that the more content your audience consumes, the more likely they are to buy from you. The first step is to identify how your prospects consume content in your space. 

  • Initial Content Audit
  • Content Marketing Strategy
  • Content Development
  • Blog Optimization
  • Content Calendar
  • Measuring Impact

Facebook Advertising

Everyone wants more leads, sales, and clients… but how do you get there in a way that is reliable and scalable – not forgetting maximizing efficiency for your ad spend? I will define each step of the process to create a campaign that will grow your business.

  • Free Account Setup
  • Initial Campaign Strategy
  • Complete Account Audit
  • Customized Landing Pages
  • Facebook App Install Campaigns
  • Full Service Facebook & Instagram Ads
  • Facebook Native & Audience Network Retargeting
  • Ad Creation & Development
  • Daily Ad Monitoring
  • Dedicated Account Management
  • 1-1 Strategy Consultations
  • ROI & Ad Spend Tracking
  • Reporting & Analytics
  • Conversion Tracking & Pixel Installation

Google Advertising

With Google Ads (PPC, Google Display, YouTube, App Installs) you get immediate return on your investment – whether it be driving traffic or conversions. I will help you set up, optimize and drive prospects consistently to your website hence meeting your targets. 

  • Account Setup & detailed initial audit
  • Defining & Creating Campaigns
  • Ad Copy Writing & Optimization
  • Keyword Research
  • Unlimited Keywords & Changes
  • Ad Extensions
  • All types of Display Advertising
  • YouTube Ads
  • Mobile App Install Ads
  • Remarketing & Retargeting
  • Campaign Enhancement
  • On-going Account Optimization
  • Google Analytics Integration
  • Conversion Tracking & Channel Attribution
  • Reporting & Analysis

Search Engine Optimization

My SEO consulting programme begins with an SEO audit that assesses your website in detail. I identify key factors affecting your search engine visibility, including website’s infrastructure, link profile, content and the competition.

  • Account Setup & detailed initial audit
  • Defining & Creating Campaigns
  • Ad Copy Writing & Optimization
  • Keyword Research
  • Unlimited Keywords & Changes
  • Ad Extensions
  • All types of Display Advertising
  • YouTube Ads
  • Mobile App Install Ads
  • Remarketing & Retargeting
  • Campaign Enhancement
  • On-going Account Optimization
  • Google Analytics Integration
  • Conversion Tracking & Channel Attribution
  • Reporting & Analysis
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    I’ve helped businesses of all sizes. Ready to take a step forward?

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