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It's simple! Me and my team will work with you until we get the job done.
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Digital Marketing Strategy
I specialize in helping new brands set up and get teams off the ground who are “new to digital”. My consultancy includes working with you closely to create a digital marketing plan based on most-rewarding online marketing channels in your space.
I’ll work with you to get the right tools in place to execute the digital marketing strategy. Then I continue to support you throughout until you hit the home run.
- Exploration & Assessment
Researching to identify existing gaps in the digital marketing strategy.
- Strategy Documentation
Creation of comprehensive digital marketing plan providing framework for tactical execution plan.
- Execution Plan
The initial game plan, organized by channel, for how and where to kick off your digital marketing efforts.
Email marketing is much more than just sending out emails. I help you create an email marketing strategy which helps you solve common problems like low open rates, low click-through-rates and lack of conversions.
The objective is to help you speed up your sales cycle by moving your prospects from one phase to another.
- Email Marketing Strategy
Audit of your email client (Mailchimp, AWeber, Get Response etc) and presenting recommendations to improve.
- Email Automation
Creating email automation to keep your prospects and users engaged throughout their journey.
- Building Engaging Emails
Building email templates and implementing best practices.
- Delivery & Tracking
Executing periodic email marketing campaigns, tracking and optimizing for performance.
- List Grouping & Segmentation
Includes cleaning and segmenting audiences for drip emails.
Conversion Rate Optimization
Optimizing your conversion rate is an essential part of digital marketing journey and ensures there’s no leakage or friction in user journey.
Having your visitors perform a desired action once they land on the your web pages is the driving force behind increased revenue.
- Initial Website/CRO Audit
Complete website and sales funnel audit with suggestions and recommendations.
- Heatmaps and Visitor Recordings
Setting up and optimizing heatmaps with visitor recordings. Analyze how your visitors behave.
- Conversion Tracking Set Up
Setting up end-to-end conversion tracking.
- Conversion Rate Tracking
Helping you calculate current actual conversion rates to iterate against.
- Goal Funnels & Analytics
Setting up goal funnels. See from where your visitors are dropping off and what needs to be fixed.
- A/B & Multi-variate Testing
Perform A/B and multi-variate tests on top landing pages to optimize landing page performance.
From an email that you send out, to creating a video, to writing a blog piece or even interacting with your customers on social media platforms – everything is content.
Research shows that the more content your audience consumes, the more likely they are to buy from you. The first step is to identify how your prospects consume content in your space.
- Initial Content Audit
- Content Marketing Strategy
- Content Development
- Blog Optimization
- Content Calendar
- Measuring Impact
Everyone wants more leads, sales, and clients… but how do you get there in a way that is reliable and scalable – not forgetting maximizing efficiency for your ad spend? I will define each step of the process to create a campaign that will grow your business.
- Free Account Setup
- Initial Campaign Strategy
- Complete Account Audit
- Customized Landing Pages
- Facebook App Install Campaigns
- Full Service Facebook & Instagram Ads
- Facebook Native & Audience Network Retargeting
- Ad Creation & Development
- Daily Ad Monitoring
- Dedicated Account Management
- 1-1 Strategy Consultations
- ROI & Ad Spend Tracking
- Reporting & Analytics
- Conversion Tracking & Pixel Installation
With Google Ads (PPC, Google Display, YouTube, App Installs) you get immediate return on your investment – whether it be driving traffic or conversions. I will help you set up, optimize and drive prospects consistently to your website hence meeting your targets.
- Account Setup & detailed initial audit
- Defining & Creating Campaigns
- Ad Copy Writing & Optimization
- Keyword Research
- Unlimited Keywords & Changes
- Ad Extensions
- All types of Display Advertising
- YouTube Ads
- Mobile App Install Ads
- Remarketing & Retargeting
- Campaign Enhancement
- On-going Account Optimization
- Google Analytics Integration
- Conversion Tracking & Channel Attribution
- Reporting & Analysis
Search Engine Optimization
My SEO consulting programme begins with an SEO audit that assesses your website in detail. I identify key factors affecting your search engine visibility, including website’s infrastructure, link profile, content and the competition.
- Initial SEO Audit (On-page, Off-Page, Technical)
- Keyword research
- Identifying content gaps (SEO content strategy)
- NLP Category classification analysis
- Link Building Strategy
- Competitor Analysis (Content/Link/Rank)
- Content Optimizations (Educational/Intent/Brand queries)
- GA4/E-commerce/GTM tracking & configuration
- Google Core Web Vitals
- Link Building Campaigns
- Anchor Text Optimizations
- On-going Website Optimizations
- Google Analytics Attribution
- Reporting & Analysis