Ultimate Guide to Google AdWords Optimization

By Farhan Majid

30 pages of goodness! Learn how to optimize your Google AdWords campaigns like a Pro. The guide includes tips and tricks I use to reduce average cost per click and improve the overall ad position along with other untapped secrets.

Chapter 1: What is Google AdWords?
Chapter 2: Why Google AdWords?
Chapter 3: AdWords Optimization Strategy
Chapter 4: Persona Exercise
Chapter 5: Ad Rank and Quality Score
Chapter 6: Keyword Optimization
Chapter 7: How to Improve Ad Performance?
Chapter 8: Analytical Reporting
Chapter 9: Landing Page Optimization